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Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

O2 launches review ahead of customer experience revamp

. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ... , clear and trusted" brand as it expands its business beyond telecoms services into other areas ...

We'll Call You - EDF Energy

centre. Mktg: Will you be sending out any correspondence about the level of service from EDF from now ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

was sales and customer services director.

EDF agrees £3.5m customer payback for breaking sales rules

Deal public awareness campaign run by Citizen's Advice, which encourages people to shop around to find ...

We'll Call You: Sony Ericsson

Mole isn't too keen on change when it comes to brands and services. Can the handset manufacturer...taken over by Sony. What does this mean for me? Sony Ericsson Nothing. Services will not change on the handset. It is not going to change any of the services we provide. Instead of two companies being joined ... Yes, because nothing is going to change with the service. Verdict 8/10 The call-handler remained ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ... remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

We'll Call You - Virgin Media

of joining for a broadband and TV home package, but some of my friends have problems with the service ... they call customer services and are told it's their computer or router. VM Maybe the broadband is through ... , that pertains to the telephone service. Mktg Would that affect my On Demand? VM On Demand pertains ...

Sky and Virgin clash over unbranded direct mail campaign

In June Virgin Media sent out jiffy bags bearing the text, "satellite TV upgrade pack". The pack boasted it contained everything a consumer needed, including free service and repairs. Vertical small print on the right-hand side of the envelope revealed the package contained "promotional material ...

BT rolls out messaging tool to increase sales conversions

The technology has effectively plugged gaps in the BT customer journey, which was stalling despite leads being generated through extensive marketing efforts pushing the telecoms firm s services. Connect, which was created by Crayon s new Zigzag technology division, enables call centre agents ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.