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Most businesses lack effective single customer view, finds survey

view data system in place, according to Experian Marketing Services....Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ...

Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Taming the data deluge

for 'free' services. If the public refuse to play, this could put a spoke in the wheel of the data economy ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

was sales and customer services director.

Scott Logie promoted to senior role at St Ives

of services from printing, print management, creative solutions, data marketing and insight and IT consultancy ...

Arc lands DM for SABMiller's Peroni

in Italy. Ian Thomas, the client service director at Arc, said: "We are looking forward to working ...

Domino's Pizza calls digital and direct marketing review

in profits, due to a surge in takeaway sales as the public opted to eat at home rather than in restaurants ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ... remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

The Year Ahead For ... Direct Marketing

or services for which they may not have a need. In 2012, there can be no room for marketing that seeks ...

Think BR: The value of data optimisation

-sectors providing some general, and some niche, services to an advertiser wishing to place a digital campaign ... of these service providers, whether they are an agency group at one end or yield optimiser or ad ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.