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Domino's Pizza calls digital and direct marketing review

in profits, due to a surge in takeaway sales as the public opted to eat at home rather than in restaurants ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

facing Chris Macleod, the marketing director of Transport for London. "You are very much in the public ... Victoria offices. Since 2005, when London won the right to host the Olympic Games, public opinion has ... for the start of the Games on 27 July. Grumbling about public transport is a pastime perfected by Londoners ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ... remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

More data leaks while Europe cracks down on wrongdoers

s publication of new data protection rules proposed by the European Commission, which include substantial ...

Why should brands worry about Europe's data protection proposals?

services. The industry must work with the authorities to ensure an unambiguous interpretation ...

EC proposes data fines of up to 2% of global turnover

, including the ability to transfer it from one service provider to another and the right to be forgotten ... "poses a severe threat to the ability for UK businesses to use data to market their goods and services ... in which they tackle privacy issues. In particular, technology service providers outside the EU will face a ...

Think BR: Lazy metrics

of products and services is a well established marketing principle. It s about "need first, solution ... , the product or service is tested and scrutinised - marketers do their homework, commission research ... not related to product and service development, marketers may be failing to apply this principle where ...

TAG Heuer switches CRM strategy to boost sales

The watch brand is dividing its direct marketing into three strands as it seeks to move on from previous messaging that focused purely on TAG Heuer events. Activity will be split between e-commerce communications, brand-focused communications and bespoke messages reminding customers they need to service ...

We'll Call You: Netflix

Netflix Hello, can I help you? Mktg Yes. I have heard about your film service, and I am ... . Not at all. We split the price of our DVD and streaming service in the US and a lot of our older customers ... claims it has over LoveFilm. She was well-versed in the history of Netflix and how its UK service ...

The Year Ahead For ... Direct Marketing

or services for which they may not have a need. In 2012, there can be no room for marketing that seeks ...

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