09 Feb 2012
| by Sara Kimberley
in profits, due to a surge in takeaway sales as the public opted to eat at home rather than in restaurants ...
03 Feb 2012
| by Gemma Charles
facing Chris Macleod, the marketing director of Transport for London. "You are very much in the public ...
Victoria offices.
Since 2005, when London won the right to host the Olympic Games, public opinion has ...
for the start of the Games on 27 July.
Grumbling about public transport is a pastime perfected by Londoners ...
02 Feb 2012
| by Staff
app
Not-for-profit/Charity/Public Service
AMVBBDO, who killed Deon?
fuse8 group ...
remarketing programme
Financial Services
Capital One (Europe), aggregator exclusives ...
offline sales
Greenlight Marketing, launching a high street financial services brand
Lakestar Media ...
26 Jan 2012
| by Daniel Farey-Jones
s publication of new data protection rules proposed by the European Commission, which include substantial ...
26 Jan 2012
| by Charles Ping
services. The industry must work with the authorities to ensure an unambiguous interpretation ...
25 Jan 2012
| by Daniel Farey-Jones
, including the ability to transfer it from one service provider to another and the right to be forgotten ...
"poses a severe threat to the ability for UK businesses to use data to market their goods and services ...
in which they tackle privacy issues. In particular, technology service providers outside the EU will face a ...
19 Jan 2012
| by Simon Steel
of products and services is a well established marketing principle.
It s about "need first, solution ...
, the product or service is tested and scrutinised - marketers do their homework, commission research ...
not related to product and service development, marketers may be failing to apply this principle where ...
19 Jan 2012
| by Matthew Chapman
The watch brand is dividing its direct marketing into three strands as it seeks to move on from previous messaging that focused purely on TAG Heuer events.
Activity will be split between e-commerce communications, brand-focused communications and bespoke messages reminding customers they need to service ...
18 Jan 2012
Netflix Hello, can I help you?
Mktg Yes. I have heard about your film service, and I am ...
. Not at all. We split the price of our DVD and streaming service in the US and a lot of our older customers ...
claims it has over LoveFilm. She was well-versed in the history of Netflix and how its UK service ...
12 Jan 2012
| by Mel Cruickshank
or services for which they may not have a need. In 2012, there can be no room for marketing that seeks ...