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Simon Andrews to run mobile start-up

Simon Andrews, the former global digital strategy officer at Mindshare, has launched a full-service...The agency, called Addictive, will provide mobile advertising and content, apps and services for smart phones. Andrews will run the operation, which will be his fifth start-up, with Pete Robins ... . He said: "Everybody is talking about mobile as a huge area, but very little is being done. For a full-service ...

Albion lands Be Broadband integrated brief

LONDON - Be Broadband, the O2-owned high-speed internet service provider, has appointed Albion...'s high-speed connection and attract new customers to the service. The appointment comes just weeks ... as the first ISP to provide an ADSL2+ service, which gave the fastest connection speed at the time ...

Tele2 plans consolidation of £70m media

The operator, which provides mobile and fixed broadband and telephony services across 11 countries, is looking to consolidate its media business into one agency. Starcom MediaVest, which handles the business in the majority of Tele2's markets, is expected to pitch for the account. The Publicis-owned network has ...

Proximity London lands place on Orange digital roster

services brand, incorporating web build and web design work, as well as creating a number of digital ad ... talking about their vision for a different type of film studio. Orange's business services brand provides small, medium and multinational corporations with a number of telecommunication services ...

Starcom nets global BlackBerry account

services. In January this year, Orange offered the UK's first pay-as-you-go BlackBerry device, the Pearl ...

Yahoo! launches new mobile internet service

LONDON - Yahoo! is launching a new personalised mobile service called Yahoo! Mobile, offering...Customers using the new service will be able to bring together all of their favourite content and services from across the internet. The new service will be available as an application developed for the Apple iPhone and smartphones from Nokia, RIM, Samsung, Sony Ericsson and Motorola as well as those ...

Media Perspective: Brands pour on to Twitter as it enters the mainstream

Twitter is, in many ways, the most self-indulgently pointless of social media tools. It's a 140-character micro-blogging service that you use to tell your friends (and the world, if you want) about what ... hybrid public/private way. Since Fry talked about Twitter as a guest on Ross's comeback show, every ...

The Work: New Campaigns - The World

THE LOWDOWN General Electric, the US technology and services conglomerate, has launched new advertising ...

The Work: New Campaigns - UK

offerings, from catering to hampers to its Christmas shopping service. THE CONRAN SHOP - ADMISSION FREE ...

The Work: New Campaigns - UK

new Virgin Trains spot, which has dressed people as flora and fauna to bemoan the public's travel ... the benefits of using integrated marketing and highlights the postal service's ability to assist companies ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.