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Maxus appoints Hodge as worldwide head of trading

agency services for Maxus clients, including Mercedes Benz, Universal Pictures, BT and Fiat. Hodge ...

Homebase to launch TV campaign featuring Acorns Children's Hospice

and volunteer work. Services are offered at three regional children's hospices: Acorns in Birmingham ...

23red poaches CHI director Tom Huxtable

23red, which has created the new post of MD, has briefed Huxtable to expand its portfolio of public and private clients. He will work closely with managing partners Jane Asscher and Sean Kinmont. Huxtable joined CHI as an account director in 2007 and headed up its RBS account. He oversaw the ad agency ...

The World's Leading Independent Agencies 2010: Engine

, sponsorship to public affairs, PR to promotions. And the days when our only answer was a TV campaign seem ... a mass public-awareness programme announcing the name change from Abbey, to niche targeted campaigns for students. Santander was the first financial services brand to use Facebook. With a prize draw mechanic ...

The World's Leading Independent Agencies 2010: Kolle rebbe

ingredients, it sums up everything the general public wants these days. And sure enough, in the space of five ... , when its marketers first approached us, we told them not to advertise. This wasn't some publicity ... or services that carry their name. They feel an obligation towards the quality of the product or message ...

The World's Leading Independent Agencies 2010: Perfect fools

, the undeniable fact is that the way we communicate, and compete to sell (whether products, services or ideologies ... in our products and services. As agencies, we must constantly adapt and innovate to stay ahead ... , for when it doesn't, we have launched our own agency label for products and services that we create ...

The World's Leading Independent Agencies 2010: Fischer+Fala!

of communicating with this public every day. But it will never replace the power of a good idea. Because technology ...

The World's Leading Independent Agencies 2010: BSUR Amsterdam

different products and services to consumers in a very active marketplace, if they are all connected by one ...

The World's Leading Independent Agencies 2010: Strawberryfrog

-relevant, informative and entertaining experiences that deliver ongoing service value. That's a lot harder than making a ...

The World's Leading Independent Agencies 2010: IQ Marketing

to dedicate his life to holy service. Since then, he has lived on a mountain, in a cave with a lake, neither ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.