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ASA raps Scotland's panda 'gift' claim

to the Scottish Government at a "substantial cost". The pandas themselves have generated a wave of publicity ...

Heathrow runs family-friendly Easter campaign

family-friendly services, such as pre-flight play areas....," to demonstrate the family friendly services at the airport, alongside its retail offering. The campaign runs ... , the high-speed train service between the airport and London. The 16m brand overhaul sees ... these services to passengers to ensure they have a positive experience at Heathrow and feel ready ...

National Lottery campaign spotlights charity funding

Jack Jennings, back to where he saw active service. The sequence features action in a jungle ...

Arc lands DM for SABMiller's Peroni

in Italy. Ian Thomas, the client service director at Arc, said: "We are looking forward to working ...

Domino's Pizza calls digital and direct marketing review

in profits, due to a surge in takeaway sales as the public opted to eat at home rather than in restaurants ...

The Year Ahead For ... Direct Marketing

or services for which they may not have a need. In 2012, there can be no room for marketing that seeks ...

WPP invests in Singaporean digital marketing agency Qais

services. The agency's revenues for the year ended 31 December 2010 was $4m. WPP's investment in Qais ...

Romanian chocolate wins direct creatives' debate

among the UK's more sophisticated public. ( See the Rom case study for youself and read what ...

Sky and Virgin clash over unbranded direct mail campaign

In June Virgin Media sent out jiffy bags bearing the text, "satellite TV upgrade pack". The pack boasted it contained everything a consumer needed, including free service and repairs. Vertical small print on the right-hand side of the envelope revealed the package contained "promotional material ...

Albion London to set up DM agency

Thompson, Albion's current client services director, and Sue MacLure, who has been poached from Wunderman ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.