Diary: Playing the name game
17 May 2012
: a cohesive communications emporium", "Exaco: a pure-play publicity agency" and "Advertz: an utter ...
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Will Facebook eclipse advertising's big league?
17 May 2012
With its long-anticipated initial public offering launching this week, Facebook is about
Pitch update
17 May 2012
A decision is expected as early as next week. McCann was responsible for creating the AA campaigns that featured John Cleese playing an incredulous man amazed at the home emergency services the company offers ... come as no surprise to those hard-pressed commuters forced to use the Southern service to Milton Keynes ...
Why We're Loving ... Spaceboy artist
17 May 2012
has been ... Faile, the Brooklyn-based artists. Their street art/public art fusion piece, Temple ...
The man who would be king
17 May 2012
wastes it by forcing agencies to pay higher prices for such things as IT services than they would ... ,480,800 Educated: ecole Polytechnique, Paris. Graduated in 1979 1991: After national service as a paratrooper ... Publicis' Shared Service Centers as well as IT, procurement, real estate and insurance 2006: Appointed ...
All About ... The PPA conference
17 May 2012 | by Nick Batten
of the publication date. Elle Tweeted live from the shoot, bucking the trend for keeping a cover star secret until ...
What can the merging of TV and online bring?
17 May 2012
device, at any time, will become a reality. We're heading to a world of divergent services and convergent ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
awareness, few consumers will scan products in public and they certainly won't in-store. Ensuring brands ... will leverage their services and make the device irrelevant, as Google, eBay, Amazon and Facebook are doing ...
A Continuous Conversation
17 May 2012 | by Ilicco Elia, LBi
. They look behind brand promises, seeking out content and services that make those promises real. They also ... with this fragmented approach. Not now. Consumers make absolutely no distinction between the service they expect via a ... while still taking integration into account. We can produce mobile products and services in a quick ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
The birth of the micro-blogging service Twitter can be tracked back through Dorsey's life experience. Originally from St Louis, an early fascination for mass-transit and how cities function took Dorsey to New York, where he began programming real-time messaging systems for couriers, taxis ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
