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Andrew Miller backs Guardian's content to win

09 Feb 2012 | by Ian Darby

At the end of March, Guardian News Media is inviting the public to an open weekend at its King's Cross office in London. Unlike The Guardian's online content, though, the live experience isn't free. Some of the more economically challenged denizens of N1 might argue that a weekend ticket price of 60 ...

How can magazines mix digital and commerce?

09 Feb 2012 | by Rebecca Miskin and Zoe Bale

will continue to see an increase in location-based services, enabling magazine brands to connect with readers ...

Best of the blogs

09 Feb 2012

be positioned as "the Robin Hood of cars". My basic premise was that the general public thought they were ... the service staff are women. I've only just figured this out, so maybe I'm just late to the game, but it has ...

Punter Appeal - VCCP

09 Feb 2012 | by Katherine Levy

It's no surprise that, of the ten campaigns VCCP submitted for the public to rate, the majority featured cutesy, furry animals either talking, singing or wagging their tails. From the expected cast ... a meerkat in your mind's eye just doesn't do the agency creative justice. Clearly for the public ...

All about...Facebook's IPO

09 Feb 2012

Last week, The Wall Street Journal pointed out that if, following its anticipated initial public offering later this year, Facebook is valued at anything in the vicinity of $100nn. That will represent a price-to-sales ratio of around 26 to 1. In other words, it will be three times more expensive than ...

Soft Bowl 2012

09 Feb 2012

, with Republican politicians claiming it was payback to President Obama for bailing the car-maker out with public ...

Generation Y can answer the high street's woes

09 Feb 2012

of the service offering of every high-street retailer connecting with customers at a human and personal level ...

David Rickard takes control of Rickards Media

08 Feb 2012 | by Maisie McCabe

, Channel 5, Global Radio, ITV, Microsoft Advertising, Telegraph Media Group. Rickards Media's services ...

Apps help Rashbass prepare for The Economist's first fall

08 Feb 2012 | by Arif Durrani

of content is downloadable by Friday lunchtime of publication, creating new "media time" for time ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

08 Feb 2012 | by Helen Edwards

, without which the whole edifice of branding would be meaningless . The public knows that the brand ... is not to seek to sponsor the Olympic ideal. To be publicly visible and seen to invest in your corporate presence ... , compelled the Murdochs to appear at a public inquiry and put paid to NewsCorp's bid for full ownership ...

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