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Unilever campaign celebrates feet, the 'unsung heroes'

30 Apr 2012 | by Maisie McCabe

by the time of publication. At Ponce Buenos Aires, the art director was Nacho Perez De Muro ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

to achieve cut-through with the beleaguered British public, writes Gail Kemp.

CREATIVE STRATEGY: Nudity and drugs? YSL has 'creativity' running in its veins

03 Feb 2011 | by Simon Kershaw

After all, some sectors have become so specialised that they are mirrored by equally mono-minded agencies financial services, fundraising, B2B, pharmaceutical. The result? With notable exceptions, the kind of work you d expect from a village full of inbreds dull, or strange, and not in a good way ...

Gillette 'ProGlide challenge' by BBDO New York

14 Jan 2011

The ad is part of a teaser campaign for the upcoming launch of Gillette Fusion ProGlide on the 25th January, with Wilkinson and O Driscoll challenging male members of the public to take the ProGlide Challenge, with seven hidden cameras capturing the stunned reactions ranging from the startled ...

Gillette calls on rugby stars to drive sales of Fusion ProGlide

13 Jan 2011 | by John Reynolds

out "disgrace" cover for negative publicity that may be generated by the misbehaviour of celebrities ...

Argos 'walrus' by CHI & Partners

08 Sep 2010 | by Argos ‘Walrus’ by CHI & Partners

In the latest TV ad a walrus is saved the effort of hunting around for its daily fish requirements by having them delivered by a couple of helpful penguins. The 30" spot is supported by a number of 10" spots that reference aspects of the delivery service, such as delivering to the room of your choice ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... . The almost total digitisation of commerce, content, media channels, customer service, R D, research ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ... as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

's minds about a particular product or service. Those associations are created by the sum of experience ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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