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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

users on mobile in the public filing, so it is absolutely an essential part of our experience. From a ...

ASA raps Scotland's panda 'gift' claim

11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

to the Scottish Government at a "substantial cost". The pandas themselves have generated a wave of publicity ...

Panadol to sponsor Keith Lemon's jump to ITV1

29 Mar 2012 | by Maisie McCabe

relief, so linking to Keith Lemon's 'LemonAid', where Keith also provides aid to the public in his own ...

Getting behind the IAB figures: Media experts on the rise of mobile

21 Mar 2012 | by Arif Durrani

claiming that 24% of consumers have bought a product or service via their device, while 38% of respondents ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

have bought a product or service via their device, while 38% of respondents to its Mobile Online ...

Public unruffled by 'sexy' outdoor ads

28 Feb 2012 | by Maisie McCabe

widespread offence to the public and are considered less offensive than TV ads, according to research from...The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile ... the OMC said endorsed the position taken by the ASA and suggested the body reflects public opinion ...

Weighing up Twitter's branded adventure

17 Feb 2012 | by Sarah Shearman

service or brand-building. Yet it has taken until now, almost six years after the social network ... , argues that the two platforms offer two different types of services to brands . Twitter brand pages ...

Nick Emery appointed chief executive of Mindshare Worldwide

26 Jan 2012 | by Mark Banham

Emery currently leads strategy, client service and product development for Mindshare globally and is also the chief strategy officer for GroupM worldwide. Emery and Proctor have worked together since Mindshare was founded as a global network in 1997. Emery will now focus solely on Mindshare and its clients ...

Trading places: this week's people moves

20 Jan 2012 | by Daniel Farey-Jones

Advertising Bray Leino, the Mission Marketing Group-owned full service agency, has appointed former Delaney Lund Knox Warren creative director Jon Elsom as its executive creative director, replacing ... Katherine Torrence, the former managing partner of Agency.com, as client services director. Scott Hendry ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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