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Trends in audience behaviour around TV and online video

-skipping technology and cheap premium content services like Netflix or Spotify that locks out the traditional ad model ...

An absence of leadership

Boomers necessarily distinguish the public from the private sector. Britons cite government fourth ... principles and ethics into results (products, services and social initiatives) and when these results take ...

Trading places: this week's people moves

Advertising Bray Leino, the Mission Marketing Group-owned full service agency, has appointed former Delaney Lund Knox Warren creative director Jon Elsom as its executive creative director, replacing ... Katherine Torrence, the former managing partner of Agency.com, as client services director. Scott Hendry ...

Think BR: Make sustainability the icing on your product's cake

Do consumers care how sustainable brands are? Maybe not now, but they will. The power for change will eventually be driven by the consumer, but that means that companies should be acting now rather waiting for public pressure or decent government support. Unilever is one of the companies ...

Britain's reality TV addicts

that cosmetics companies such as L Oreal choose the likes of Cheryl Cole to be their public face. Female ...

Platinum Foxes - the irresistible rise of global agelessness

struggle to cope with alpine deficits and the dizzying challenge of funding healthcare and public pensions ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

124 Service encounters onstage 3538 125 Feeding the puppy ...

Ford pulls News of the World advertising following Milly Dowler allegations

Along with Ford, utilities firm npower has also stated that it is currently reviewing its advertising with the paper, as more advertisers respond to an increasing public backlash over the incident ... Off is calling for a full public inquiry into phone tapping and has launched an online petition. www ...

CREATIVE STRATEGY: Durex and JLS give one hope in the era of Z-listers

-known individual had dared not to expose their innermost life to the general public. As if we had all been "cheated ... and me, in fact. Also, when it comes to "exploiting" their fame, it has been in the service of good ...

Dunnhumby acquires word-of-mouth specialist BzzAgent

BzzAgent has established an agency network of 800,000 consumers who are available to raise awareness of goods and services in their social circle. Since it was founded in 2001 it has completed more than 2,000 programmes and has worked for clients including Procter Gamble, Unilever and L Oreal ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.