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Brand barometer: Men's deodorants, which is most prominent on the web?

is defined in conjunction with Marketing (two weeks before the publication date). 2. Identification ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ... remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

Unilever launches global charity foundation

with Unicef to improve sanitation in developing countries and with WFP in Project Laser Beam, a public ...

Nick Emery appointed chief executive of Mindshare Worldwide

Emery currently leads strategy, client service and product development for Mindshare globally and is also the chief strategy officer for GroupM worldwide. Emery and Proctor have worked together since Mindshare was founded as a global network in 1997. Emery will now focus solely on Mindshare and its clients ...

Trading places: this week's people moves

Advertising Bray Leino, the Mission Marketing Group-owned full service agency, has appointed former Delaney Lund Knox Warren creative director Jon Elsom as its executive creative director, replacing ... Katherine Torrence, the former managing partner of Agency.com, as client services director. Scott Hendry ...

'Passion points' key to CSR push, says Britvic marketing director

by creating something the public can get involved with. Gatward said the campaign will not be used as a ...

Lifeline: Unilever's media business

April 1998 : For much of the last century, Unilever's media account was serviced in-house, then by Initiative. But by the time Alan Rutherford had been named Unilever's worldwide media head, in 1998, it had a more diverse roster, including Mindshare and UM as well as Initiative. November 2004 : Mindshare ...

Pitch Update

and the7stars pitch against the Kent-based incumbent, Media By Design, part of the full-service agency ...

Google ranked top brand and Dove enters top 20

; Premier Inn for hotels, and Money Saving Expert for the online services sector. In November last year ...

Interactive: Twelve ideas for 2012

will develop offerings in smaller sizes, stripped-down ranges and more accessible products and services ... that are insensitive to consumers' economic anxiety risk a public backlash. Mind the (generation) gap For a ... 's digital customisation service, claims to offer a potential 12m variations on its classic trench coat ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.