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Brand barometer: Carbonated drinks, which one is most prominent online?

10 Feb 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

All Her Majesty's brands: 10 brands the Queen can't live without

07 Feb 2012 | by Staff

or services for a minimum of five consecutive years to the Queen, Prince Philip and the Prince of Wales ...

Luther Pendragon to help ABPI tackle controversial NHS reforms

07 Feb 2012 | by Elizabeth Pears

to successfully represent our members and making substantial changes in our approach to comms and public affairs ...

Brand barometer: Men's deodorants - which is most prominent on the web?

03 Feb 2012 | by Gemma Charles

is defined in conjunction with Marketing (two weeks before the publication date). 2. Identification of key ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ... remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

Unilever launches global charity foundation

27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

with Unicef to improve sanitation in developing countries and with WFP in Project Laser Beam, a public ...

Nick Emery appointed chief executive of Mindshare Worldwide

26 Jan 2012 | by Mark Banham

Emery currently leads strategy, client service and product development for Mindshare globally and is also the chief strategy officer for GroupM worldwide. Emery and Proctor have worked together since Mindshare was founded as a global network in 1997. Emery will now focus solely on Mindshare and its clients ...

Trading places: this week's people moves

20 Jan 2012 | by Daniel Farey-Jones

Advertising Bray Leino, the Mission Marketing Group-owned full service agency, has appointed former Delaney Lund Knox Warren creative director Jon Elsom as its executive creative director, replacing ... Katherine Torrence, the former managing partner of Agency.com, as client services director. Scott Hendry ...

'Passion points' key to CSR push, says Britvic marketing director

19 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

by creating something the public can get involved with. Gatward said the campaign will not be used as a ...

Lifeline: Unilever's media business

19 Jan 2012 | by Staff

April 1998 : For much of the last century, Unilever's media account was serviced in-house, then by Initiative. But by the time Alan Rutherford had been named Unilever's worldwide media head, in 1998, it had a more diverse roster, including Mindshare and UM as well as Initiative. November 2004 : Mindshare ...

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