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Barclaycard returns to TV for PayTag campaign

28 May 2012 | by Alex Brownsell

the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...

Comparethemarket.com 'tough decision' by VCCP

16 Jan 2012

Orlov and Sergei meeting the UK public. The ad was written by Matt Lloyd and Javier Romartinez ...

Virgin Money undertakes Branson stunt as part of ad campaign

10 Jan 2012 | by John Reynolds

choose Virgin Money, including claims that it put "customer service ahead of cost-cutting" and "By making ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

to achieve cut-through with the beleaguered British public, writes Gail Kemp.

29 under 29: Not the usual suspects

10 Nov 2011 | by Kate Magee

, front of house, back-end, pure publicity, lobbyists, online experts, print specialists, great writers ... policy with a minister on live TV and spoke at a public meeting at the European Parliament. CHRIS ... directly to a Kingfisher retail board director. He heads the global public affairs function ...

Adwatch (Oct 19) - Top 20 recall: Halifax

19 Oct 2011 | by Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO

of this country to like and trust it again. It is great to offer better financial-services products, of course ...

Halifax 'the people who give you extra' by Adam & Eve

15 Sep 2011

the Halifax products or services that can enhance their customers' lives. The ads were written by Ben ...

My YouTube ad of the week: Kristof Fahy, William Hill

26 Aug 2011

this Financial services brands are in a tough place, so attitudes to creative and messaging have had to change as the public would take a dim view of any bank that wasn't showing some kind of humility and a down ... tests the honesty of the Australian public. At the start, the barista just gives away an extra $5 ...

Confused.com '18 million strong' claim banned

27 Jul 2011 | by Daniel Farey-Jones

comparison site Moneysupermarket.com, which had complained to the ASA, as had 12 members of the public ... . Confused.com was invited to comment but did not respond by the time of publication. ...

Barclaycard adapts rollercoaster ad for mobile payments

09 Jun 2011 | by Alex Brownsell

Barclaycard has rolled out an ad campaign to promote its contactless mobile payment services...Barclaycard and Orange unveiled the UK's first contactless mobile payment service using Near field communications (NFC) technology last month. It allows consumers to make payments of up to 15 at participating retailers such as McDonald's, Subway and Pret a Manger. To promote the scheme, Barclaycard has reworked ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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