Non-sponsor Nike is brand most associated with Olympics
15 Feb 2012 | by Matthew Chapman
resonated with the public as being aligned to the Olympics, despite Nike not being a sponsor ...
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Brand Barometer: Social media performance of Virgin Money
27 Apr 2012 | by Gemma Charles
, showing the benefit of a dedicated social-service team. Although it is a recent entrant to the banking ...
Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
; Premier Inn for hotels, and Money Saving Expert for the online services sector. In November last year ...
Adwatch (Oct 19) - Top 20 recall: Halifax
19 Oct 2011 | by Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO
of this country to like and trust it again. It is great to offer better financial-services products, of course ...
Sector Insight: Debit and credit cards
28 Sep 2011 | by Jane Bainbridge
launched the UK's first mobile phone contactless payment service, called Quick Tap, in May. Customers ...
Adwatch (Sept 7) - Top 20 recall: HSBC aims for peace of mind
07 Sep 2011 | by Giles Hedger, group chief strategy officer, Leo Burnett
is as old as financial services, but here it is transposed to that timeless world of oriental otherness ...
Sovereign debt crisis lowers global brand values, report claims
31 Aug 2011 | by Alex Brownsell
, with Bank of America experiencing a brand value fall of $5.3bn ( 3.3bn). The financial services sector ...
Adwatch (20 April) - Top 20 recall: NatWest aims to be helpful
20 Apr 2011 | by Sid McGrath, Planning partner, Karmarama
about almost any aspect of the bank's service. It also tells me that it wants to be helpful to me, at a ...
Thomson Reuters to make jobs cuts in 2011
10 Feb 2011 | by Arif Durrani
were informed of impending cuts today, although there has been no public announcement. The employment ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
