Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...
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HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
will aim to retain the 'wit and charm' of previous marketing, while more actively outlining services ... . The ad, which subtly promotes HSBC's foreign exchange business services, ties in with what group ... Gulliver's strategy for the bank. - Promote HSBC's services more actively, without losing the character ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
, relationships, service, infrastructure, cost there is nothing to choose between them. The team has reached ...
Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
Amex rolls out first SMS-interactive billboard
08 May 2012 | by Alex Brownsell
screens until mid-June. Members of the public are invited to send an SMS containing their name ... . Melissa Weber, brand and communications director at American Express, said: "The outstanding service we ... campaign really brings to life our service in a creative, compelling and engaging way." The activity ...
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
MasterCard is to launch a new digital wallet service, which it claims will offer consumers...further global roll-out in 2013. The service will include in-store contactless payment technology and a ... companies, including most recently O2 last month , have recently unveiled "wallet" services. MasterCard ... and pin'." According to King, the service will be marketed around the concept of "simplicity" and a ...
FindaProperty and Halifax launch home finder app
08 May 2012 | by Matthew Chapman
at providing services to meet customers needs on an end to end basis." Halifax s home finder app will also ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
commerce providing a great end-to-end customer experience. You seem to be averaging one big service ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Brand Barometer: Social media performance of Virgin Money
27 Apr 2012 | by Gemma Charles
, showing the benefit of a dedicated social-service team. Although it is a recent entrant to the banking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
