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communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... -journeys, providing small but welcome improvements in credit cards, service stations, mobile phones, clothes and homes ...
with the publication of Eating the Big Fish. The aim is to tilt at brand leadership through thought leadership ... Solaire. Then the skin cancer publicity took hold and people started to place their desire for a tan on a ... -styled 'breakdown hero'. This brand has been challenging sleepy breakdown-recovery service leaders AA and RAC ...
sense. Entrants will perform before a panel of judges and the winner will be decided by a public vote ...
, affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...
downturn. Predictably, companies in the hardest-hit sectors, such as financial services and carmaking ... , as traditionally ad-funded media look to build extra revenue from paid-for services. Sue Unerman, chief strategy ...
, politicians have long been nudging the brand toward a fuller financial-services offering. The chain has proved a drain on the public coffers, posting recent losses of up to 4m each week, and in 2008, Royal ... on the mantle of the 'people's bank', enhancing its existing range of financial-services products to improve ...
-customers, are encouraged to give their opinion on mobile phones, services and everyday topics in return for prizes ... Filatotchev. Working with Ipsos MORI, the financial-services company conducted focus groups, ethnographic ...
by the chief executive of a UK public company, but investors were concerned about its dilutive impact ... columnist for The Times 30 SECONDS ON ... PRUDENTIAL - Prudential plc is a financial-services group ...
, as it plans the launch of a direct car insurance service next year....insurance service, due to be rolled out next year, will be dealt with by MPG. 'With this proposition, we ...
management. It's easier to sell a product or service to someone if they have heard of the brand you ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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