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Think BR: Brands that grow businesses

13 Feb 2012 | by Anastasia Kourovskaia

was in the founder s mind at that historic moment of discovery when they devised their product or service and knew ... , management and enterprise consulting services Airtel, mobile communications Amazon.com, e ... , personal care Emirates, air travel FedEx, delivery services Google, Internet information ...

Hush Puppies appoints Coffin on Cake PR to launch men's footwear range

10 Feb 2012 | by Matt Cartmell

authentically communicate our brand and products on trade, consumer and public facing levels. Coffin on Cake ...

Yelp signs up Brands2life to make impact in British market

10 Feb 2012 | by John Owens

The brand, which lets people know of a range of services and shops nearest to them and is widely used in app form on mobile phones, has given the Brands2Life a three-month project brief. Consumer facing, the brief is the first given to an agency in the UK and is focused on boosting awareness ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith....service for young people. "Most of the campaigns in this sector have been kept under the radar and have ... the public arena that connects to health and wellbeing, whether sex, alcohol or drugs, must never ...

Rooster called in to promote daily deals market conference

09 Feb 2012 | by John Owens

James Brooke said: Daily deals have changed the way we buy a huge variety of products and services ...

Cookie consent: how to stay on the right side of the law

09 Feb 2012 | by Rachel Barnes

cookie is 'strictly necessary' for a service that a user has explicitly requested . An example would be a ...

Asda reviews public affairs ahead of major 2012 expansion

09 Feb 2012 | by Matt Cartmell

Asda is pitching its high value public affairs account as it prepares for major expansion in 2012....could come up against political opposition at a local level. Asda director of public affairs Allan ... Department of Health director-general for comms Sian Jarvis to lead its comms and public affairs last ... secretary Malcolm Gooderham, was brought in by Asda in 2008 after the chain ditched Bell Pottinger Public ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

08 Feb 2012 | by Helen Edwards

, without which the whole edifice of branding would be meaningless . The public knows that the brand ... is not to seek to sponsor the Olympic ideal. To be publicly visible and seen to invest in your corporate presence ... , compelled the Murdochs to appear at a public inquiry and put paid to NewsCorp's bid for full ownership ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 Feb 2012

of comms. It must be at the heart of product and service design, pricing and even HR. NO - WILL GHALI ...

All Her Majesty's brands: 10 brands the Queen can't live without

07 Feb 2012 | by Staff

or services for a minimum of five consecutive years to the Queen, Prince Philip and the Prince of Wales ...

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