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Unilever campaign celebrates feet, the 'unsung heroes'

30 Apr 2012 | by Maisie McCabe

by the time of publication. At Ponce Buenos Aires, the art director was Nacho Perez De Muro ...

LoveHoney daytime sex toy ad pulled by ITV

30 Sep 2011 | by Sara Kimberley

public backlash driven by the media. An ITV spokesperson said it would still continue to show the ad ...

Profile: Simon Morris, chief marketing officer of LoveFilm

07 Jul 2011 | by Sarah Shearman

service. It's good that we now have that heritage behind us.' Morris became involved with LoveFilm ... , with which it later merged. The rivals were both based on the online movie-rental service model of Netflix ... quickly enough,' he explains. 'Everything we do is based on delivering a great product, great service ...

Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global

16 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

Partners is a public-private body, formed by the merger of three organisations - Visit London, Think London ... : Promotions manager, Evening Standard, Associated Newspapers 2002-2004: Client services director, USP ...

Argos ad banned for misleading delivery claims

01 Dec 2010 | by Ed Owen

The Argos "Walrus" ad to promote its home-delivery service, launched in September, has been banned

BR Video: Should cereals come in plastic bags?

06 Oct 2010 | by Loulla-Mae Eleftheriou-Smith

the environment, we ask the public what they think about the idea of pouring their food from plastic bags...." The public mood seems to be more supportive of the new packaging as long as is justified. Karl, a designer ...

Argos 'walrus' by CHI & Partners

08 Sep 2010 | by Argos ‘Walrus’ by CHI & Partners

In the latest TV ad a walrus is saved the effort of hunting around for its daily fish requirements by having them delivered by a couple of helpful penguins. The 30" spot is supported by a number of 10" spots that reference aspects of the delivery service, such as delivering to the room of your choice ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... . The almost total digitisation of commerce, content, media channels, customer service, R D, research ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ... as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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