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Reputation Survey: Supermarkets - Tesco needs to come up with the goods

offered the highest quality goods (38 per cent); Sainsbury's had the best customer service (21 per cent ... PRWeek asked the same questions in January 2011. But while customer service and quality goods were ... of the public conducted by global research agency OnePoll HOW I SEE IT RACHEL FRIEND, MD, CONSUMER ...

Broadcast yourself: Should brands become media owners?

away at the barrier between TV programmes and online content. Catch-up services, such as the BBC ... 's UK arrival of online streaming service Netflix are adding to the momentum. Edelman's soon ... online,' he says, through services such as YouTube, Vimeo and Facebook, or on their own site. Many ...

Blue Rubicon launches agency Surname & Surname

for. They will offer new services and thinking. It is not simply a move to pull clients over ...

Hush Puppies appoints Coffin on Cake PR to launch men's footwear range

authentically communicate our brand and products on trade, consumer and public facing levels. Coffin on Cake ...

Asda reviews public affairs ahead of major 2012 expansion

Asda is pitching its high value public affairs account as it prepares for major expansion in 2012....could come up against political opposition at a local level. Asda director of public affairs Allan ... Department of Health director-general for comms Sian Jarvis to lead its comms and public affairs last ... secretary Malcolm Gooderham, was brought in by Asda in 2008 after the chain ditched Bell Pottinger Public ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.