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Sector Insight: DIY retailing

25 Apr 2012 | by Jane Bainbridge

. Innovation . DIY retailers have broadened fitting services and products and changed store formats to keep ... customer insight, financial services, all advertising, instore brand marketing and PR and local community ...

Entertainment: Film fans sent on troll-hunting mission

16 Feb 2012 | by John Owens

coverage in Total Film and Empire. Interviews with the writer and director were placed in publications ...

An absence of leadership

14 Feb 2012 | by Onesixtyfourth

Boomers necessarily distinguish the public from the private sector. Britons cite government fourth ... principles and ethics into results (products, services and social initiatives) and when these results take ...

Think BR: Brands that grow businesses

13 Feb 2012 | by Anastasia Kourovskaia

was in the founder s mind at that historic moment of discovery when they devised their product or service and knew ... , management and enterprise consulting services Airtel, mobile communications Amazon.com, e ... , personal care Emirates, air travel FedEx, delivery services Google, Internet information ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

Marketers are irking the public with ads that relentlessly repeat a web address and use catchy ... of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ... driving bass line and sonic motif 'any ... any ... any' rankled with the public. The brand's head ...

Think BR: Customer loyalty in 2011

25 Nov 2011 | by Simon Atkinson

This year s Logic Group Customer Loyalty report puts the spotlight on how the British public ... reference point. Banks/building societies lead the way, with 66% of the general public saying ... at 60%, while 52% of the general public say the same of mobile phone companies. Clearly many Britons ...

Royal Wedding plumps up M&S sales

13 Jul 2011 | by Sara Kimberley

-channel service. International sales were up 7.8%. Marc Bolland, M S chief executive, said: "Marks Spencer ...

Apple usurps Google as most valuable global brand

09 May 2011 | by Ed Owen

off negative publicity lingering from the film 'Supersize Me' and improves its stores and menu. All ...

Wedding fever helps to restore royal brand, says survey

27 Apr 2011 | by Nicola Clark

, with the exception of the Queen alone, the younger royals are commanding greater respect from the public than ... in their wake. Half of the British public (47%) are now planning to show their support for William and Kate ...

Are you part of Middle Britain?

21 Feb 2011 | by Richard Jenkings

exactly are they, asks Richard Jenkings, lead consultant, Experian Marketing Information Services, UK&I....useful product or service that they think is good value for money. The way we all live and work ... -screen. Richard Jenkings, lead consultant, Experian Marketing Information Services, UK I ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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