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Helen Edwards on Branding: From checkout to grave

communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... -journeys, providing small but welcome improvements in credit cards, service stations, mobile phones, clothes and homes ...

Helen Edwards on Branding: The third way

with the publication of Eating the Big Fish. The aim is to tilt at brand leadership through thought leadership ... Solaire. Then the skin cancer publicity took hold and people started to place their desire for a tan on a ... -styled 'breakdown hero'. This brand has been challenging sleepy breakdown-recovery service leaders AA and RAC ...

Design Report: Planet Packaging

it in practice. One of the most public battlegrounds over claims of unsustainable processes centres on waste ...

Biggest brands: Top 100 online advertisers 2010

, affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...

Biggest brands: Top 100 advertisers 2010

downturn. Predictably, companies in the hardest-hit sectors, such as financial services and carmaking ... , as traditionally ad-funded media look to build extra revenue from paid-for services. Sue Unerman, chief strategy ...

Sector insight: Health and fitness clubs

to this market are public leisure facilities, outdoor exercise such as running and cycling, home exercise and dedicated sports clubs. Many of the public options have been upgraded in recent years to offer better facilities, and company and college sports centres often offer services to their staff and students ...

Branding: Quash debuts hand spray

Travel, Moto service stations, Superdrug and selected Tesco and Co-operative stores. Quash expects ...

Biggest brands: Top 100 advertisers 2008

.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had ...

Comet features user-comments from website in traditional ads

service with a new ask and answers' service which allows customers to respond to other queries ...

Xbox, Sky and BT Vision fight for digital home front

content downloadable via its online gaming and digital media platform, Xbox Live. Further services ... -on-demand-style services,' says Microsoft UK head of gaming and entertainment Stephen McGill. 'Consumer demand for a ... player in the second of these groups: service providers offering content via broadband-connected set ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.