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offered the highest quality goods (38 per cent); Sainsbury's had the best customer service (21 per cent ... PRWeek asked the same questions in January 2011. But while customer service and quality goods were ... of the public conducted by global research agency OnePoll HOW I SEE IT RACHEL FRIEND, MD, CONSUMER ...
Food giant Nestlé is on the hunt for corporate and public affairs support as the company faces...was understood to be worth around 500,000 a year. The chosen agency will handle Nestl s public affairs ...
will be targeting quintessentially British publications such as The Field and Country Life, as well as international ...
away at the barrier between TV programmes and online content. Catch-up services, such as the BBC ... 's UK arrival of online streaming service Netflix are adding to the momentum. Edelman's soon ... online,' he says, through services such as YouTube, Vimeo and Facebook, or on their own site. Many ...
for. They will offer new services and thinking. It is not simply a move to pull clients over ...
Campaign: Gazanging Client: In-Deed.net PR team: Third City Timescale: September 2011 Budget: 15,000 OBJECTIVES To make In-Deed the most talked about new service in the UK property market To challenge the consumer 'inertia' that makes home-buyers default to the lawyer ...
to canvass public opinion before launching a petition against what he called a mad law. We will be doing product placement work and spreading the message in the media before moving into a more public ...
The senior V-P of global comms at Unilever has successfully made the transition from public sector...the world's third-largest consumer goods firm, having become disillusioned by the public sector cuts. Indeed ... Huhne and Liam Fox. Garrard suggests that the level of public scrutiny could mean politics is missing ... was in the private sector making dangerous chemicals, you would see the spotlight of public scrutiny on me. We make ...
Campaign: Taste, Believe, Buy Client: British Frozen Food Federation PR team: Pelican PR Timescale: February 2009-August 2011 Budget: 50,000 OBJECTIVES To halt declining sales of frozen food in food service To prove frozen food tastes as good and is as nutritional as fresh ...
Harper Collins has called in LightBrigade PR to manage the publicity schedule for two publishing
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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