Harper Collins calls in LightBrigade PR for book launches
20 Feb 2012 | by John Owens
Harper Collins has called in LightBrigade PR to manage the publicity schedule for two publishing
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Campaigns: Food & Drink - N-ice way to promote frozen foods
23 Feb 2012 | by John Owens
Campaign: Taste, Believe, Buy Client: British Frozen Food Federation PR team: Pelican PR Timescale: February 2009-August 2011 Budget: 50,000 OBJECTIVES To halt declining sales of frozen food in food service To prove frozen food tastes as good and is as nutritional as fresh ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
service or brand-building. Yet it has taken until now, almost six years after the social network ... , argues that the two platforms offer two different types of services to brands . Twitter brand pages ...
Entertainment: Film fans sent on troll-hunting mission
16 Feb 2012 | by John Owens
coverage in Total Film and Empire. Interviews with the writer and director were placed in publications ...
Brewer AB InBev loses comms chief Mike Kelly
14 Feb 2012 | by Matt Cartmell
The world's largest brewer is currently without its UK public affairs director, as the alcohol...director. Previously he worked as public affairs manager at BAA, and as a researcher for the Labour Party ...
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
Boomers necessarily distinguish the public from the private sector. Britons cite government fourth ... principles and ethics into results (products, services and social initiatives) and when these results take ...
Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
was in the founder s mind at that historic moment of discovery when they devised their product or service and knew ... , management and enterprise consulting services Airtel, mobile communications Amazon.com, e ... , personal care Emirates, air travel FedEx, delivery services Google, Internet information ...
Hush Puppies appoints Coffin on Cake PR to launch men's footwear range
10 Feb 2012 | by Matt Cartmell
authentically communicate our brand and products on trade, consumer and public facing levels. Coffin on Cake ...
Yelp signs up Brands2life to make impact in British market
10 Feb 2012 | by John Owens
The brand, which lets people know of a range of services and shops nearest to them and is widely used in app form on mobile phones, has given the Brands2Life a three-month project brief. Consumer facing, the brief is the first given to an agency in the UK and is focused on boosting awareness ...
The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith....service for young people. "Most of the campaigns in this sector have been kept under the radar and have ... the public arena that connects to health and wellbeing, whether sex, alcohol or drugs, must never ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
