Editorial: Lead role for PR in play for BBC fees
18 Sep 1998 | by BELINDA LAWSON
News that public relations has emerged as a core component in the battle for the contract to run...News that public relations has emerged as a core component in the battle for the contract to run ... , is the only contender to have incorporated a public relations consultancy into its bid ... . There is likely to be public opposition to the notion of a state-owned operation being run by a private ...



