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UK will enter recession, suggests consumer confidence index

28 Oct 2011 | by Matthew Chapman

. In a blow to ailing retailers, the index also indicates the public increasingly believe now is a good ...

Sovereign debt crisis lowers global brand values, report claims

31 Aug 2011 | by Alex Brownsell

, with Bank of America experiencing a brand value fall of $5.3bn ( 3.3bn). The financial services sector ...

Adwatch (15 June): Top 20 recall - Is Autoglass's campaign transparent?

15 Jun 2011 | by Glyn Britton, Strategy director, Albion

's what it is doing: just showing people using the service. That's it. Can you believe it? I think I ... we see other people doing. So, you can see Autoglass' thinking: let's show people using our service ... of using real people demonstrating the service, topped off with a jingle. I'd imagine it achieves its ...

Are you part of Middle Britain?

21 Feb 2011 | by Richard Jenkings

exactly are they, asks Richard Jenkings, lead consultant, Experian Marketing Information Services, UK&I....useful product or service that they think is good value for money. The way we all live and work ... -screen. Richard Jenkings, lead consultant, Experian Marketing Information Services, UK I ...

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...

BR Video: Public debates practicality of electric cars

07 Jul 2010 | by Jacob Mathias

Electric cars are catching people's attention, with some indicating they are considering making the switch next time they buy a car, according to our latest BR video.

Sector Insight: Car and Van Hire

26 May 2010 | by Jane Bainbridge

who live nearby for anything from a few hours to weeks at a time. The service operates on the basis ... built market share by combining low daily rental prices with high levels of customer service. It now has ... is smaller. The latter has responded to the need for shorter hire periods with its Hertz 369 service, where ...

Public view - what did the public think of Audi's latest ad?

26 Apr 2010

The ad showcased the new R8 Spyder model but viewers were more quick to comment on the sound track of the ad and the 'arty' direction. View the original ad here Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

, affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

downturn. Predictably, companies in the hardest-hit sectors, such as financial services and carmaking ... , as traditionally ad-funded media look to build extra revenue from paid-for services. Sue Unerman, chief strategy ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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