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Think BR: In whom we trust

and Domino s was subjected to very public, global criticism. The rise of ecommerce sites and communities ...

Nike marketing boss attacks 'institutionally analogue' businesses

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander.... Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... then provide an indispensable service to audiences, they share that and it has an incredible multiplier effect ... definitely need to add a fourth level (to the business), which are indispensable services. What do you ...

Nike marketing boss attacks 'old' approach to social-media

that creates." Nike has moved away from investing in advertising to the creation of digital services ...

Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Locog defends role of embattled Olympic sponsors

-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ...

'100% Original' Ugg ad banned

. Uggbootsstore-uk.com had not responded to requests for comment in time for publication. The site is not on Ugg ...

American Apparel banned from running revealing ads

also argued that the public was frequently exposed to far more sexually exploitative images ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

was sales and customer services director.

M&S multichannel trial will 'feed acceleration of mobile selling'

technology. "As shoppers become more and more at ease with using QR codes and image recognition services to research products on the go, they will demand these services and shop at stores which provide these additional added value services. "One disadvantage of this technology is that we will become one handed ...

Consumers use social commerce to validate purchases with peers

interact with technology. Today, we interact with web services via browsers and windows and PCs ... that will deliver services by themselves as well as through their interactions with each other. Source: http:/rogerandmike.com ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.