to remove filtersLocog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
have bought a product or service via their device, while 38% of respondents to its Mobile Online ...
Public unruffled by 'sexy' outdoor ads
28 Feb 2012 | by Maisie McCabe
widespread offence to the public and are considered less offensive than TV ads, according to research from...The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile ... the OMC said endorsed the position taken by the ASA and suggested the body reflects public opinion ...
Consumers use social commerce to validate purchases with peers
23 Feb 2012 | by Nicola Clark
interact with technology. Today, we interact with web services via browsers and windows and PCs ... that will deliver services by themselves as well as through their interactions with each other. Source: http:/rogerandmike.com ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
Marketers are irking the public with ads that relentlessly repeat a web address and use catchy ... of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ... driving bass line and sonic motif 'any ... any ... any' rankled with the public. The brand's head ...
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
124 Service encounters onstage 3538 125 Feeding the puppy ...
Media Week introduces paid subscription model
20 Jul 2011 | by Staff
be found here . Mediaweek.co.uk and sister digital publications Brandrepublic.com, Campaignlive ... to its news services, and paid access to its business insight content, including data, analysis ... informed via email and customer services are on hand to assist with any difficulties people may have ...
Marketers prepare for impact of Bailey childhood report
07 Jun 2011 | by Gemma Charles
by the Bailey Review. Ian Twinn, Director of public affairs, ISBA The theme of the PM ...
Online retail spending passes £300bn
25 May 2011 | by Ben Bold
population now online and government plans to extend the speed and geographical reach of broadband services ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
