Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
that creates." Nike has moved away from investing in advertising to the creation of digital services ...
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Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander.... Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... then provide an indispensable service to audiences, they share that and it has an incredible multiplier effect ... definitely need to add a fourth level (to the business), which are indispensable services. What do you ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
have bought a product or service via their device, while 38% of respondents to its Mobile Online ...
Consumers use social commerce to validate purchases with peers
23 Feb 2012 | by Nicola Clark
interact with technology. Today, we interact with web services via browsers and windows and PCs ... that will deliver services by themselves as well as through their interactions with each other. Source: http:/rogerandmike.com ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ... Eurostar launched its in-train magazine Metropolitan, in 2010. The publication is used as a brand ... interested in the issues with the right editorial.' 4 - Underestimating the public's scepticism about ...
Brands eye a share of booming digital health sector
30 Jan 2012 | by Sarah Shearman
its success is down to the authentic service it provides users. However, Jones contends that a ... wanted to connect customers to the services they want. Currently, we offer 'Healthy', which is a walking app, and this summer, we are launching a type of panic-alarm service. There are several new ...
Cheryl Cole launches debut shoe collection
07 Dec 2011 | by Nicola Clark
membership online shopping service, which is curated by celebrity stylists including Grace Woodward ...
What niche social networks can do for your brand
25 Nov 2011 | by Sarah Shearman
from the public forum is hotting up, with full exposure clearly in the interests of Facebook, which ...
Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
for the past decade. While mobile-service operators and agencies have waxed lyrical about the potential for mcommerce, in reality only a clutch of brands have paid anything but lip service to integrating mobile ... to be careful, as bad customer service and inappropriate messaging will lead to consumers boycotting products ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
