My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
was sales and customer services director.
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
TAG Heuer switches CRM strategy to boost sales
19 Jan 2012 | by Matthew Chapman
The watch brand is dividing its direct marketing into three strands as it seeks to move on from previous messaging that focused purely on TAG Heuer events. Activity will be split between e-commerce communications, brand-focused communications and bespoke messages reminding customers they need to service ...
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
124 Service encounters onstage 3538 125 Feeding the puppy ...
Marketers prepare for impact of Bailey childhood report
07 Jun 2011 | by Gemma Charles
by the Bailey Review. Ian Twinn, Director of public affairs, ISBA The theme of the PM ...
CREATIVE STRATEGY: What big brands can learn from obscure boots
26 May 2011 | by Simon Kershaw
expect in the product and in the customer service. So, when the anticipated parcel arrived, I ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
was the first financial-services brand to achieve PAS2020, the industry standard for demonstrating a commitment ... ' brain responses to products and services. Its advocates claim that neuromarketing will provide ... activity to promote its TV service. One part of the campaign targeted 1000 customers selected by the brand ...
The BR 200 May 2011: The web's most influential bloggers (51-100)
18 May 2011 | by Staff
Service encounters onstage 3293 99 Media Lens 3264 ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
Customer Service. Leading the former is head of marketing Ellis. He reports directly to chief executive ... push. Amid City rumours of an IPO, the former PepsiCo boss could be firmly in the public eye ... marketing director, has taken a step back from the public eye in the past year, while chief executive Manny ...
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
, but compete on price with their standard sven to 10-day service. Hiking bulk prices will remove much ... parliament within a year. Retailers are trialling an evening delivery service within the M25 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
