Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
that creates." Nike has moved away from investing in advertising to the creation of digital services ...
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Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander.... Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... then provide an indispensable service to audiences, they share that and it has an incredible multiplier effect ... definitely need to add a fourth level (to the business), which are indispensable services. What do you ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
have bought a product or service via their device, while 38% of respondents to its Mobile Online ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
was sales and customer services director.
M&S multichannel trial will 'feed acceleration of mobile selling'
12 Mar 2012 | by Ed Owen
technology. "As shoppers become more and more at ease with using QR codes and image recognition services to research products on the go, they will demand these services and shop at stores which provide these additional added value services. "One disadvantage of this technology is that we will become one handed ...
Consumers use social commerce to validate purchases with peers
23 Feb 2012 | by Nicola Clark
interact with technology. Today, we interact with web services via browsers and windows and PCs ... that will deliver services by themselves as well as through their interactions with each other. Source: http:/rogerandmike.com ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ... Eurostar launched its in-train magazine Metropolitan, in 2010. The publication is used as a brand ... interested in the issues with the right editorial.' 4 - Underestimating the public's scepticism about ...
All Her Majesty's brands: 10 brands the Queen can't live without
07 Feb 2012 | by Staff
or services for a minimum of five consecutive years to the Queen, Prince Philip and the Prince of Wales ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
