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Helen Edwards on Branding: From checkout to grave

communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... -journeys, providing small but welcome improvements in credit cards, service stations, mobile phones, clothes and homes ...

Helen Edwards on Branding: The third way

with the publication of Eating the Big Fish. The aim is to tilt at brand leadership through thought leadership ... Solaire. Then the skin cancer publicity took hold and people started to place their desire for a tan on a ... -styled 'breakdown hero'. This brand has been challenging sleepy breakdown-recovery service leaders AA and RAC ...

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

, it is indicative of a changing public sensibility; one no doubt triggered by the global financial meltdown ... , CLIENT SERVICES DIRECTOR, STEPHENS FRANCIS WHITSON Asda's creation of the Mumsnet stamp of approval ... public on any issue, particularly in an era when social responsibility is so important ...

Biggest brands: Top 100 online advertisers 2010

, affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...

Biggest brands: Top 100 advertisers 2010

downturn. Predictably, companies in the hardest-hit sectors, such as financial services and carmaking ... , as traditionally ad-funded media look to build extra revenue from paid-for services. Sue Unerman, chief strategy ...

The Work

Are Social also created a website - marmarati.org - for the general public to submit proof of their love ...

Marketers need to be wary of price comparison sites

financial services, travel, utilities, broadband and motoring, rose to just shy of 3m last November, up 14 ... , which depends on the product or service they wish to buy. 'For financial products and services, people ... and launching its own mini web and phone service that gives customers details of rivals' products and prices ...

Biggest brands: Top 100 advertisers 2008

.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had ...

LK Bennett website lets users buy clothing worn by catwalk models in video

The video footage is from a fashion show that took place at The Dorchester during an afternoon champagne tea, featuring luxury clothes, shoes and accessories. The service has been developed by Product Magnet to let web browsers see a moving version of the clothing on a model for a more informed purchasing ...

The Week in marketing: 11 November 2008

material on bar mats, floor stickers in public urinals and calling cards in phone boxes. VisitBritain ... the secondary ticketing service's partnerships with Manchester United and Chelsea FC, and Madonna's tour earlier ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.