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How ad engagement differs by gender

is not a key factor, such as entertainment, financial services and utility suppliers, for example ... on the product/service category it is conveying. Advertisers in the product categories consumers are less ...

Social data tools gain traction with brands

At last week's Social Media Marketing and iCommerce Summit in Monte Carlo, software company MicroStrategy launched Gateway for Facebook, a cloud-based service enabling brands to exchange data between Facebook and their own web applications. The aim is to allow marketers to make better use of the data ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

124 Service encounters onstage 3538 125 Feeding the puppy ...

Media Week introduces paid subscription model

be found here . Mediaweek.co.uk and sister digital publications Brandrepublic.com, Campaignlive ... to its news services, and paid access to its business insight content, including data, analysis ... informed via email and customer services are on hand to assist with any difficulties people may have ...

Adwatch (July 20): Top 20 recall - Specsavers turns action-packed

, while it might have seemed fairly basic when it launched, has become well entrenched in the public ... : 'Should have gone to Specsavers.' This is advertising gold dust - when the public is doing your ...

Mary Portas registers Queen of Shops trademark

Portas company, Yellow Door, has registered the names "Mary", "Mary Portas" and "Mary Queen of Shops" with a range of goods categories. Her trademarks cover a range of product categories, including electrical goods, toiletries and skin care, advertising and promotional services, clothing ...

Cannes Lions Festival 2011: The Brands at Cannes

days of sessions, public and private meetings, parties and workshops on offer, brands seem to attend ... - Vice-President, Sales and Marketing Group; Director of Creative Services and Digital Marketing, Intel ...

London 2012: How to 'rent' an Olympic athlete

-known athletes, such as Usain Bolt; second are those like Jessica Ennis, about whom the public will have ...

Field marketing - Brands go back to the shop floor

Kirk, field services director at SymphonyIRI. 'Get this balance right and shelf merchandising can ... , for example, launched on Apple's iPhone platform in the UK last November, asks members of the public to become ... criticisms being levelled at the service is that using amateur field marketers is risky for brands. Field ...

Merrell 'add your own scenery' by The Minimart

with Merrell donating up to $250,000 to help conserve public lands across the world. Visit Merrell Add ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.