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Helen Edwards on Branding: From checkout to grave

communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... -journeys, providing small but welcome improvements in credit cards, service stations, mobile phones, clothes and homes ...

Helen Edwards on Branding: The third way

with the publication of Eating the Big Fish. The aim is to tilt at brand leadership through thought leadership ... Solaire. Then the skin cancer publicity took hold and people started to place their desire for a tan on a ... -styled 'breakdown hero'. This brand has been challenging sleepy breakdown-recovery service leaders AA and RAC ...

Opinion: The Marketing Society Forum

. Cadbury must ensure it understands its primary audience and develops a service and product range ...

Biggest brands: Top 100 online advertisers 2010

, affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...

Biggest brands: Top 100 advertisers 2010

downturn. Predictably, companies in the hardest-hit sectors, such as financial services and carmaking ... , as traditionally ad-funded media look to build extra revenue from paid-for services. Sue Unerman, chief strategy ...

Royal Bank of Scotland to provide free financial advice

LONDON - Royal Bank of Scotland (RBS) is to offer the public free financial advice, as part...The new service is likely to form an integral part of the brand's advertising and marketing strategy in 2009, according to a report in the Financial Times. From tomorrow, members of the public, irrespective of whether they have an account with RBS, will be able to consult with customer service staff ...

Biggest brands: Top 100 advertisers 2008

.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had ...

The Week in Marketing: 2 December 2008

to raise awareness of the charity, which helps ex-service people with serious sight problems regain ... and public donations dry up during the down-turn, according to a survey by PricewaterhouseCoopers ...

McDonald's plays down Beijing Olympics sponsorship in UK

, prompting suggestions that it does not want the British public to associate it with the controversy

Subway adds Reggae Reggae-branded spicy sub

on London's Clapham Common this Saturday (5 July). Roots came to public attention when he sold a 40% share ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.