to remove filtersStella Artois Cidre 'Cidre duet' by Mother
30 Apr 2012
The idea behind the campaign is to remind the public of the difference between the suave and sophisticated world of Cidre from Stella Artois and plain old cider. ...
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Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
, but that s not the same as brand love. And the cost of not creating love, is having to spend your way into the public ...
Bombardier 'Dave sponsorship idents' by Karmarama
16 Apr 2012
The series of idents, created by Karmarama, launch with a range of scenarios including snail-racing and a beer-delivery service by bulldog. ...
Colin Jackson talks to Marketing about Cadbury's Olympic campaign
23 Mar 2012 | by John Reynolds
As part of the Cadbury initiative, the public are invited to try their luck at winning VIP tickets for this year's Olympics by playing the 'Are You The One?' game. Jackson talks about the game ahead of London 2012. To win tickets, members of the public had to stop a digital clock which they could not see ...
Shreddies and Cheerios fight croissants in breakfast ads
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious. An online ad, called "battle of the breakfasts", shows giant bowls of Cheerios, Shreddies and Nesquik fighting against some jam on toast, a croissant ...
Walkers 'what's that flavour?' by AMV BBDO
16 Feb 2012
, encourages the British public to take part in Walkers' new campaign, "what's that flavour?".
Coke Zero introduces 'taste the possibilities' pan-Euro push
13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign targets young men and features a TV ad running across terrestrial and digital channels, with the ad also airing on video on demand services ITV.com, 4oD, Five and Sky Player until March. Activity is also live on www.cokezone.com , with a PlayStation promotion supporting the campaign ...
Walkers hands Gary Lineker fresh three-year deal
20 Jan 2012 | by Nick Batten
The latest in a string of competitions gives members of the public the opportunity to win 50,000 if they can guess one of Walkers' three new mystery flavours that will hit shelves in stores across Britain ... . Previous competitions include ' Do us a Flavour ' in 2008-9, which got members of the public to send ...
Snickers 'you're not you when you're hungry' by AMV BBDO
11 Jan 2012
s supply of Snickers will invite the public to Tweet about things they ve done when hungry. The spot ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
to achieve cut-through with the beleaguered British public, writes Gail Kemp.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
