Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public ...
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Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
street party dishes to www.facebook.com/greatlittleidea , which will be voted on by the public ... key brands, including Hovis and Mr Kipling . Nick Steel, director, insights and marketing services ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
as a glorified Waitrose delivery service for wealthy West Londoners. - Developing the company ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Lurpak and Last.Fm launch music selector for cooks
30 Apr 2012 | by Sarah Shearman
The Foodbeats tool by digital agency Outside Line launches today (30 April). It uses Last.Fm's music discovery "scrobbling" technology, to create a personalised music playlist via a standalone site. The service is being promoted on Twitter, Facebook and blogger outreach. Samantha Peel, brand manager ...
Coca-Cola partners Spotify to boost music association
19 Apr 2012 | by Emma Powell
around the world, and will produce a Coke app based on the music service in time for the Olympics....service in new markets throughout 2012 and into 2013. Joe Belliotti, director of global entertainment ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
have bought a product or service via their device, while 38% of respondents to its Mobile Online ...
Coca-Cola launches on-pack Olympic ticket promotion
07 Mar 2012 | by Ed Owen
The prize draw gives the public the chance to win the tickets to 35 different Olympic and Paralympic events, as well as VIP packages, every 2,012 seconds (33 minutes). Prospective winners must enter a special code at www.cokezone.co.uk or text to 88555. Pack designs were developed by BD Netowrk ...
Ad watchdog clears Snickers' celeb Twitter campaign
07 Mar 2012 | by John Reynolds
that tweets from Katie Price and Rio Ferdinand were identifiable to the public as advertising....and services from the company responsible for distributing that communication. Mars said it was difficult ... , as no advertiser, products or services were mentioned. Mars said that only when the final tweets were added ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
