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Premier Foods backs Great Little Ideas with social media push

street party dishes to www.facebook.com/greatlittleidea , which will be voted on by the public ... key brands, including Hovis and Mr Kipling . Nick Steel, director, insights and marketing services ...

Non-sponsor brands ramp up pre-Olympics sports marketing

This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...

Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Stella Artois Cidre 'Cidre duet' by Mother

The idea behind the campaign is to remind the public of the difference between the suave and sophisticated world of Cidre from Stella Artois and plain old cider. ...

Bombardier 'Dave sponsorship idents' by Karmarama

The series of idents, created by Karmarama, launch with a range of scenarios including snail-racing and a beer-delivery service by bulldog. ...

James Bond to swig a Heineken in Skyfall

's original novels, and in subsequent films such as 'On Her Majesty s Secret Service' and 'Quantum of Solace ...

Shreddies and Cheerios fight croissants in breakfast ads

Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious. An online ad, called "battle of the breakfasts", shows giant bowls of Cheerios, Shreddies and Nesquik fighting against some jam on toast, a croissant ...

Stella Artois shifts marketing from 60s chic to brewing heritage

instrumental in turning around public perception of the brand in recent years. Ads, by Mother, use slogans ...

Walkers 'what's that flavour?' by AMV BBDO

, encourages the British public to take part in Walkers' new campaign, "what's that flavour?".

Snickers 'you're not you when you're hungry' by AMV BBDO

s supply of Snickers will invite the public to Tweet about things they ve done when hungry. The spot ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.