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Coca-Cola axes Rooney campaign following prostitute allegations

team exited early, ahead of the quarter-finals, to criticism from the press and public alike. His ...

Helen Edwards on Branding: From checkout to grave

communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... -journeys, providing small but welcome improvements in credit cards, service stations, mobile phones, clothes and homes ...

Helen Edwards on Branding: The third way

with the publication of Eating the Big Fish. The aim is to tilt at brand leadership through thought leadership ... Solaire. Then the skin cancer publicity took hold and people started to place their desire for a tan on a ... -styled 'breakdown hero'. This brand has been challenging sleepy breakdown-recovery service leaders AA and RAC ...

Profile: In the name of the family

to court publicity - one of his factories hosted an election-campaign stop for David Cameron. Warburton has ...

Creativity in numbers

adopting a crowdsourcing strategy still secures free publicity, its growing use means it will have ...

Opinion: The Marketing Society Forum

. Cadbury must ensure it understands its primary audience and develops a service and product range ...

Biggest brands: Top 100 online advertisers 2010

, affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...

Brand Health Check: Champagne

of Cristal, but credit-crunched Joe Public has had the Veuve Clicquot knocked right out of him. Cash ...

Biggest brands: Top 100 advertisers 2010

downturn. Predictably, companies in the hardest-hit sectors, such as financial services and carmaking ... , as traditionally ad-funded media look to build extra revenue from paid-for services. Sue Unerman, chief strategy ...

Special report: Experiential - From live to LOUD

bloggers in your activity - ask them for suggestions and let them try out your product or service. - Don ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.