Smooth Radio signs promotional deal with Tetley
28 Oct 2011 | by Mark Banham
of Smooth Radio's first year as a national service, the station reported an average weekly audience of 3 ...
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ITV signs up Pepsi for Shazam-enabled ad in BGT final
10 May 2012 | by Matthew Chapman
ITV signed an exclusive deal with the audio-recognition service in April in order to become the only UK broadcaster to offer advertisers its functionality in TV spots. Viewers can use the Shazam app on their smartphones to interact with creative in Pepsi Max s "crowd surfing" football ad ...
Cadbury Dairy Milk to sponsor Glee on Sky1
22 Sep 2011 | by Sophie Maden
-store, rallying the British public to keep singing." The deal was brokered by media agency PHD. Cadbury launched its Spots v Stripes campaign last year as part of a drive to increase public interest ...
Media Bitch's Diary 22 July
22 Jul 2011 | by Media Bitch
deep. Long service Lawson Finally, another media luminary who has just completed a marathon of a ...
Media Week introduces paid subscription model
20 Jul 2011 | by Staff
be found here . Mediaweek.co.uk and sister digital publications Brandrepublic.com, Campaignlive ... to its news services, and paid access to its business insight content, including data, analysis ... informed via email and customer services are on hand to assist with any difficulties people may have ...
Media360: Premier Foods' Goldstone on managing agencies
09 Jun 2011 | by Mark Banham
During his speech this morning (9 June) at the Lowry Hotel in Manchester, Goldstone signalled that advertisers should be freed up to make the decisions on what media and advertising services they use, to keep ideas fresh, and make sure, "the best ideas come from the best people". He said: "I'm not really a ...
Beck's digital birthday campaign goes live in Shoreditch
19 Apr 2011 | by Maisie McCabe
great example of this." On Saturday Art Crawl Live gave 100 pre-registered members of the public ...
Bauer Access extends KFC partnership with 4Music
16 Feb 2011 | by Katherine Levy
Bauer Access, the new cross-platform service for Bauer Media's commercial partners, has extended
The Big Digital Debate: The Panel
24 Nov 2010
busy bringing internet services and content into the UK mobile arena. One of his last achievements whilst at BT was taking to market a digital content micropayments service and given the much lower ...
Paper Round (25 August) - Which clients are advertising in the national press?
25 Aug 2010 | by Sarah Johnson
The industry watchdog includes a push to its website and a phone number for readers to report any ads they are unhappy about. Cornwall gets publicity across the national press today, after prime ... preparing for a 1bn push ahead of the 2012 Olympic games, and will no doubt enjoy a little free publicity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
