United Biscuits splits business into two
23 Mar 2012 | by John Reynolds
Business Units. "When the division is complete, it will provide improved service and innovation ...
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Government alcohol strategy comes under fire from advertisers
26 Mar 2012 | by Gemma Charles
are not shown during programmes of high appeal to young people," it said. Ian Twinn, the director of public ...
Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
.com , the IAC-owned search-and-answer service, has parted company with its senior global marketing director ...
Colin Jackson talks to Marketing about Cadbury's Olympic campaign
23 Mar 2012 | by John Reynolds
As part of the Cadbury initiative, the public are invited to try their luck at winning VIP tickets for this year's Olympics by playing the 'Are You The One?' game. Jackson talks about the game ahead of London 2012. To win tickets, members of the public had to stop a digital clock which they could not see ...
Thorntons hunts for consumer agency while stores close
22 Mar 2012 | by Sara Luker
publications and bloggers, but this brief is not affected. Thorntons has asked for written proposals from a ...
Brand barometer: Social media performance of Special K
21 Mar 2012 | by Gemma Charles
NOVEMBER - Special K attempted to drive conversation on Facebook through general conversation, although engagement was limited. Early discussion took place online about the new 'My Special K' website. DECEMBER - My Special K went live. A free service looking to undercut Weight Watchers, it was backed by a ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
have bought a product or service via their device, while 38% of respondents to its Mobile Online ...
Food and drink: Jubilee strawberries effort bears fruit
15 Mar 2012 | by John Owens
of the British media and public.
Manning Gottlieb OMD wins Tanfield Food Company account
14 Mar 2012 | by Nick Batten
largely undiscovered brand known to the public. ...
Sector Insight: Food retail
14 Mar 2012 | by Jane Bainbridge
s responsibilities will include corporate brand, advertising, in-store marketing and print services and she ... , it achieved its best share yet of 4.5% (Kantar). It has benefited from focusing on quality, service and in ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
