Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
to win back his ex-girlfriend using every possible Google service, enters the chart in 10th place ...
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Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
The birth of the micro-blogging service Twitter can be tracked back through Dorsey's life experience. Originally from St Louis, an early fascination for mass-transit and how cities function took Dorsey to New York, where he began programming real-time messaging systems for couriers, taxis ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Campaign Viral Chart: P&G Olympics ad takes gold medal
27 Apr 2012 | by Ben Hall
recent viral success with a preview ad for its new Google Drive cloud-storage service, which was shared ...
Campaign Viral Chart: P&G Olympics ad shared over 300,000 times
20 Apr 2012 | by Ben Hall
, to be shared 2.1 million times. A public service ad for US organisation Safer Sex For Seniors, showing fully ...
Brand barometer: Lagers, which one is most prominent online?
20 Apr 2012 | by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
Brand barometer: Children's charities, which one is most prominent online?
05 Apr 2012 | by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
Campaign Viral Chart: Kony clings on despite St Pat's Guinness boost
23 Mar 2012 | by Ben Hall
The 30-minute Kony film, an ad to raise public awareness of crimes committed by the Ugandan warlord Joseph Kony, has topped the chart for the past three weeks and has now been shared more than five times a second since it was published on 5 March. Since last week, the film has attracted five ...
Campaign Viral Chart: Angry Birds burst in but Kony keeps spreading
16 Mar 2012 | by Ben Hall
'Kony 2012', funded by a campaign group called Invisible Children and directed by co-founder Jason Russell, set the social web alight last week when its was shared five millions times in a matter of days . The 30-minute film is intended to raise public awareness of the crimes of Ugandan warlord Joseph Kony ...
Campaign Viral Chart: Film plea for warlord's arrest goes stratospheric
09 Mar 2012 | by Ben Hall
The 30-minute film to raise public awareness of the crimes of Ugandan warlord Joseph Kony
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
