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Alex Aiken: More social, less media

media is an important part of the new reformed civil service and second that it is cheap and effective ... responsibly and only when it enhances the core work of civil servants. Head of the Civil Service, Bob Kerslake ... policy of the Metropolitan Police Service which says: 'use of the internet is permitted up to the point ...

Call for change in handling council reputation at LGcommunications Academy

against ongoing efforts to improve opinion around public services. Warning of further possible ... trust and confidence among the public and showing that local governments are improving services ... teams during a well-publicised strike as an example of the public acting more responsibly when it knew ...

Cormac Smith replaces Holdstock as LGcomms chairman

of PR luminaries from across the public sector, as well as a range of workshops. Stepping into his new ... comms effort from local public sector providers, and how to improve social media presence. Giving a ... version of the BBC s in-house publication Ariel through to impartiality, Mylrea pointed ...

PR professionals urged to show caution over correspondence with media

and public sector. As MSL London MD of corporate George Godsal explained, personal exchanges are increasingly being aired in public and so companies and PROs need to be more cautious about written ... things in writing without engaging their brain first'. Also read: Danny Rogers: Nothing in public ...

Guto Harri told BBC it faced 'huge public fight' over Boris Johnson coverage

Guto Harri has been reported to have told former BBC Westminster News editor Will Walden who has subsequently been picked to be the Mayor s new head of comms that the BBC faced a huge public fight if an interview about Johnson went ahead with his unauthorised biographer, Sonia Purnell. Harri is also ...

Monarchy's modern approach key to success, claim PROs

Successful attempts to modernise combined with a public increasingly eager to embrace tradition...complemented by a public that was embracing tradition, with the growth of royal fashion showing this, Chipchase ... . There s now an absence of criticism from the public in that they like what they see and were drawn ...

Social care group Anchor seeks agency for Grey Pride campaign

Anchor, a major provider of retirement housing, care homes and support for older people throughout England, is seeking to continue the momentum behind recent efforts. Anchor s head of communications and public affairs Mario Ambrosi said: 'We are in the advanced stages of a tender for PR services to help ...

Lessons from The GREAT Campaign

I wrote in one of these columns three years ago that watching different parts of the public sector...crunching together of these two worlds under the banner of public health, accompanied by the formal creation of Health and Wellbeing Boards, is a case in point. The idea is that public health formerly managed by NHS ... to deliver the best services for their taxpayers. It rarely seems to be the case. And yet it is possible ...

Client view: Adopting a new approach

Barnardo's public affairs team scored a major hit in changing the Government's approach to adoption...year - the lowest since 2001. Barnardo's emphasised the importance of timescale in its public ... is particularly impressive is that Barnardo's - despite its pedigree as a provider of children's services ... . Lobbying strategy But history does not count for much without a coherent lobbying strategy. 'In public ...

Laura McKechan: Mastering the art of war

PR 2000 Publicity assistant, Channel 4 Factual TIPS FROM THE TOP What was your ... Mags Patten (head of publicity at Channel 4) and (chief publicity manager) Lysette Cohen, I learned ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.