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Helen Edwards on Branding: From checkout to grave

communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... -journeys, providing small but welcome improvements in credit cards, service stations, mobile phones, clothes and homes ...

Helen Edwards on Branding: The third way

with the publication of Eating the Big Fish. The aim is to tilt at brand leadership through thought leadership ... Solaire. Then the skin cancer publicity took hold and people started to place their desire for a tan on a ... -styled 'breakdown hero'. This brand has been challenging sleepy breakdown-recovery service leaders AA and RAC ...

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

, it is indicative of a changing public sensibility; one no doubt triggered by the global financial meltdown ... , CLIENT SERVICES DIRECTOR, STEPHENS FRANCIS WHITSON Asda's creation of the Mumsnet stamp of approval ... public on any issue, particularly in an era when social responsibility is so important ...

Alan Mitchell on Branding: The information exchange

manifesto, saying: 'We will explore how to give citizens direct access to the data held on them by public agencies, so that people can use and control their own personal data in their interaction with service ... services; synchronising the two sides' data to eliminate errors and waste. The politicians have opened ...

In the political crossfire

splashed on Primark's sale of padded swimsuits. The Tories appear to have caught the public mood earlier ... . Douthwaite argues that involving Consumer Focus is likely to end up confusing the public and warns ...

Mark Kleinman on Marketing and the City: In the balance

the services of Saatchi Saatchi. What has almost come to matter most to those with an interest in the UK ... the tough and urgent decisions about public spending cuts that are necessary if the government's recent ... designers Osborne Little, he is heir to his father's baronetcy. - He was educated at St Paul's public ...

Biggest brands: Top 100 online advertisers 2010

, affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...

The Marketing Society Forum - Should charities use ads to compare themselves with each other?

be more vulnerable. The codes might also prompt a series of public spats in which the real losers ... for charities will encourage greater transparency and openness to the public, and that can only be a good thing ...

Biggest brands: Top 100 advertisers 2010

downturn. Predictably, companies in the hardest-hit sectors, such as financial services and carmaking ... , as traditionally ad-funded media look to build extra revenue from paid-for services. Sue Unerman, chief strategy ...

Post Office called to accounts

, politicians have long been nudging the brand toward a fuller financial-services offering. The chain has proved a drain on the public coffers, posting recent losses of up to 4m each week, and in 2008, Royal ... on the mantle of the 'people's bank', enhancing its existing range of financial-services products to improve ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.