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by the likes of BP. This 'schmooze' factor also explains why the financial-services industry has dominated ... . Companies that tend to be viewed by some consumers as 'greedy', such as financial-services brands or BP, can ...
in the online film rental market against Netflix and Sky's forthcoming internet service....The Amazon-owned movie rental and streaming business introduced the improvement to its LoveFilm Instant streaming service for Mac, PC, Xbox Kinect and Samsung and LG HDTV users today. Yesterday ... 's own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...
, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ...
Maisie McCabe meets Andrew Fisher, whose music-recognition service is giving brands a new way...service with as many UK users as Twitter. The softly spoken technology entrepreneur Andrew Fisher, who ... it was advertised on TV in October 2010), but the service only launched properly in May through an exclusive partnership with ITV. Given that the service has its own ad sales team in the US and is recruiting ...
, is to join as its director of client services and strategy. She will oversee relationships with media ...
is explicitly designed to mimic editorial format. Publication and brand tie-ups are certainly not uncommon ... the publication as a whole is editorial or advertising. Arguably, customers reading a retailer magazine expect ... would be the case with a general publication. Whether the advertorial is featured in a customer ...
News , its new agency unit that launched to service the News International business. ( Campaign ... ) Breakdown service RAC has appointed former News International sales director John Orriss to head its ... director of client services and strategy. ( Campaign ) Follow Daniel Farey-Jones on Twitter ...
and T Rex back into the public consciousness throughout the 80s and 90s, as well as helping tracks ... to collaborate on technology and content. The digital music service also partnered rock band Primal Scream ... -based rewards service, Priority Moments, staging an exclusive Kasabian gig on New Year's Eve. Consumers who ...
, Newsworks, as its director of client services and strategy.
Breakdown service RAC has appointed former News International sales director John Orriss to head...products and services into the existing customer base. He joined the company this month having ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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