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Evidon and DoubleVerify integrate privacy and ad verification

to integrate their services on DoubleVerify's platform....Evidon s compliance services makes a great deal of sense for us." Follow Daniel Farey ...

The Economist develops ad network Ideas People

offering. The network was assembled by asking The Economist readers what other online publications ... the audience." This list was double-checked against comScore data and filtered down to publications ... , of course, Economist.com . Pere said: "When you bring together about 60 publications all focusing ...

Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Third of top 50 websites automatically share user data with third parties

on the website. The company, which provides services to brands including Apple and eBay, claims its own green ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent 4.8bn in 2011, up by 687m. The 14.4% leap marks the highest growth rate in five years. FMCG became the second-biggest-spending sector on display ads, at just 0.2% less than financial services ...

Heathrow runs family-friendly Easter campaign

family-friendly services, such as pre-flight play areas....," to demonstrate the family friendly services at the airport, alongside its retail offering. The campaign runs ... , the high-speed train service between the airport and London. The 16m brand overhaul sees ... these services to passengers to ensure they have a positive experience at Heathrow and feel ready ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

was sales and customer services director.

Historic Twitter data opens to brands

The tool mines Twitter information back to January 2010. Developers Datasift say the service supplements real-time data analytics from their existing services, with historical data, to see how ... Twitter data for social media monitoring services, and has business intelligence and CRM applications ...

National Lottery campaign spotlights charity funding

Jack Jennings, back to where he saw active service. The sequence features action in a jungle ...

SAS moves into real-time bidding arena

-demand service aimed at medium and large companies . Follow Daniel Farey-Jones on Twitter @danfareyjones ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.