Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ...
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Think BR: Are you managing what you measure or measuring what you manage?
01 Jun 2012 | by Claire Emes
and an organisational point of view. In this way, the customer s external view of the service or experience ... often create issues which it then becomes the responsibility of customer services to deal with. Through ... it matters - and not where it doesn t. Service providers only need to perform well enough on those ...
Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
. In terms of stimulating an appetite to find out more about an advertised product or service, outdoor has ...
Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
in smartphones and use of apps and geo-location services will provide UK residents and overseas visitors ...
Northern & Shell to unveil £40.2m post-tax profit
28 May 2012 | by Daniel Farey-Jones
to the public at the end of September 2011 . This spending, plus increasing investment in Channel 5 ...
'Silver socialisers' embracing social media to engage with brands
17 May 2012 | by Hannah Crown
A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social ... social media improved customer service. The survey of 2,000 people, which included interviews ... removes the personal customer service the over-55s grew up with, it s interesting to see a more modern ...
RAJAR Q1 2012: Reactions from the station owners
17 May 2012 | by Maisie McCabe
quarters alongside the public becoming more aware of digital-only services." See full table ... : Stuart Taylor, chief executive, GMG Radio "Both our national service Smooth Radio and Real Radio ... on the progress that digital radio is making with good results for other digital-only services and other award ...
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
in the suddenly public arena of the living room. Making sense of the different ways people watch TV ...
Clear Channel Outdoor losses widen as UK billboard revenue declines
04 May 2012 | by Maisie McCabe
and services in a way that will further strengthen our position around the world." Eccleshare ...
Youth and social media
04 May 2012 | by Sarah Gale
which email address they should have, which messenger service is the must have of the moment ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
