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Think BR: Cookie monsters

to be in the interests of the public, but has caused a high degree of uncertainty about what website owners should do ... and became a news item across most public facing media due to concerns over data protection and an individual ...

Think BR: Are you managing what you measure or measuring what you manage?

and an organisational point of view. In this way, the customer s external view of the service or experience ... often create issues which it then becomes the responsibility of customer services to deal with. Through ... it matters - and not where it doesn t. Service providers only need to perform well enough on those ...

Think BR: Inadvertent advertorial?

is explicitly designed to mimic editorial format. Publication and brand tie-ups are certainly not uncommon ... the publication as a whole is editorial or advertising. Arguably, customers reading a retailer magazine expect ... would be the case with a general publication. Whether the advertorial is featured in a customer ...

Think BR: Google spoiled the fun

for a free guest pass. What about those who introduced a friend to a pay TV service and received some ...

Think BR: Accessing the Olympic pound

. In terms of stimulating an appetite to find out more about an advertised product or service, outdoor has ...

Consuming the digital Olympics

in smartphones and use of apps and geo-location services will provide UK residents and overseas visitors ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

because they accept it supports online services and content at little or no cost. Just 10% say they would be happy to pay for websites or services online that are currently free if advertising was removed ... that to receive digital services at little or no cost, companies need to be able to access information about ...

Trading places: this week's people moves

News , its new agency unit that launched to service the News International business. ( Campaign ... ) Breakdown service RAC has appointed former News International sales director John Orriss to head its ... director of client services and strategy. ( Campaign ) Follow Daniel Farey-Jones on Twitter ...

Think BR: What brands can learn from start-ups

people, the more this gap can be closed. People originally bought raw goods, then products, then services ...

Evidon and DoubleVerify integrate privacy and ad verification

to integrate their services on DoubleVerify's platform....Evidon s compliance services makes a great deal of sense for us." Follow Daniel Farey ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.