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The craft of arts sponsorships

by the likes of BP. This 'schmooze' factor also explains why the financial-services industry has dominated ... . Companies that tend to be viewed by some consumers as 'greedy', such as financial-services brands or BP, can ...

LoveFilm takes on rivals with HD streaming service

in the online film rental market against Netflix and Sky's forthcoming internet service....The Amazon-owned movie rental and streaming business introduced the improvement to its LoveFilm Instant streaming service for Mac, PC, Xbox Kinect and Samsung and LG HDTV users today. Yesterday ... 's own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...

Brand barometer: Foot Locker's latest viral campaign reviewed

, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ...

Everything Everywhere and Stagecoach trial mobile contactless fares

and rail services in 2013. The trial supports the Government's vision to deliver the technology required to pay for most public transport journeys with smart ticketing by December 2014. Gerry McQuade, chief ... with additional simplicity and convenience to help improve their public transport experience." Martin Griffiths ...

Google's Schmidt says he 'disagrees' with EU competition concerns

include Google displaying links to its own vertical search services differently than it does for competitors, which may result in preferential treatment that could "hurt" competing services. Another ... on their own websites, because they shut out competing providers of search advertising intermediation services ...

The changing face of music tie-ups

and T Rex back into the public consciousness throughout the 80s and 90s, as well as helping tracks ... to collaborate on technology and content. The digital music service also partnered rock band Primal Scream ... -based rewards service, Priority Moments, staging an exclusive Kasabian gig on New Year's Eve. Consumers who ...

RAC hires John Orriss to head marketing

Breakdown service RAC has appointed former News International sales director John Orriss to head...products and services into the existing customer base. He joined the company this month having ...

Yell loses marketing chief Ashmore amid overhaul

and print and other directory revenues dropping 21% to 1.15bn. Digital services revenues offset the drop ... position in the SME community and building a broad range of new digital services to replace our declining ...

Orange invests in film ties after sponsorship review

film download service. Caroline Jackson Levy, chief executive at National Business Awards organiser ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.