Branson to join in Virgin Trains zombie game
05 Aug 2010 | by Jacob Mathias
. If you fail to defeat the flesh-eating hordes with public transport, your Facebook profile picture can ...
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Tune Group to sponsor Premier League refs
06 Aug 2010 | by Mark Banham
match referees, assistant referees and fourth officials, branding and accreditation on all publicity ...
BT and Talk Talk partner for Digital Economy Act High Court challenge
08 Jul 2010 | by Mark Banham
that the Act could conflict with Europe's e-commerce directive which points out that ISPs (internet service ... s call for laws to repeal, this Act is top of the public's 'wish list'. "Innocent broadband customers ...
Masterclass: Personalised ads
13 May 2010 | by David Tiltman
The 'remarketing' feature within Google's personalised ad service has put a fresh twist...Google's recent announcement that it is rolling out a personalised banner ad service has brought ... Parcs (see casebook) are among a number of brands already signed up to the service. Google ... that match a viewer's profile. Such services require the tracking of user behaviour, usually via cookies ...
Future TV: Telly's vision
13 May 2010 | by Adam Woods
is 3D technology, which is currently the public face of TV's cutting edge. In March, LG, Samsung, Sony ... little reference to the requirements of the viewing public. Walley, a seasoned interpreter of technology ... vision for gesture-controlled TV. "Imagine if you could re-invent TV-based services the way the iPhone re ...
Google watch - Google quits China and buys UK's Plink
13 May 2010
, singling out Google Buzz. 'In essence, you took Gmail, a private web-based email service, and converted ...
Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
available online from authors including Zadie Smith and Stephen Fry, as well as legacy publications from ...
Digital Work: From brief to browser
13 May 2010
, giving exposure to the web service's 40 million global users. The game, launched in November last year ...
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... in clothing and furniture retail, insured one in 10 people and offered services from banking to travel ... -journeys, providing small but welcome improvements in credit cards, service stations, mobile phones, clothes and homes ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
with the publication of Eating the Big Fish. The aim is to tilt at brand leadership through thought leadership ... Solaire. Then the skin cancer publicity took hold and people started to place their desire for a tan on a ... -styled 'breakdown hero'. This brand has been challenging sleepy breakdown-recovery service leaders AA and RAC ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
