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BBC marketing chief quits for DFS

Normoyle has been director of marketing at the publicly-funded broadcaster since September 10, after a spell as its director of audiences. She is a former director of marketing at Motorola. In November last year, DFS appointed Krow to handle its 84m advertising account after a review launched ...

News Corporation moves to smooth internal concerns after Sun arrests

that the men were arrested due to suspected corruption involving public officials who are not police officers ...

Think BR: Brands that grow businesses

was in the founder s mind at that historic moment of discovery when they devised their product or service and knew ... , management and enterprise consulting services Airtel, mobile communications Amazon.com, e ... , personal care Emirates, air travel FedEx, delivery services Google, Internet information ...

'Unfulfilled' senior media talent eye-up Twitter, Google, C4 and Facebook

employees enough. More than a third (37%) of senior executives believe the industry just pays lip service ... professional service industries." The most common skills gaps across the industry surround creative technology ...

The joy of sex marketing

line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith....service for young people. "Most of the campaigns in this sector have been kept under the radar and have ... the public arena that connects to health and wellbeing, whether sex, alcohol or drugs, must never ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising.

Exploring licensing's new gaming frontier

children's magazine. The monthly publication made its debut last year and is now the top-seller in the UK ...

Clarence Mitchell speaks out following Leveson Inquiry

appearance, Clifford told PRWeek: The British public is starting to be aware of the excesses of the media ... members of the public, who at the moment have no-one to protect them. Speaking after the inquiry, PRCA ... industry. 'The recent Independent story on Bell Pottinger has certainly served to spark wider public ...

Media Bitch's Diary 9 February

to wave at his adoring public as he stepped out of the car. Talking of stepping up, Bitch discovered ...

Think BR: Marketers should heed the Olympic clampdown

and it is registered as a trademark in most of the 45 categories of goods and services in the EU trademark registry ...

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